Digital Media Marketing

Overview

• Program Name: Digital Media Marketing
• Code: B423
• Credential: Ontario College Graduate Certificate
• Method of Study: Full-time
• Duration: 12 months (2 semesters in-class, 1 semester work experience)
• Centre: Business
• School: Marketing
• Location: Online
• Starting Months: January, September
• Domestic Tuition: $4,328.00 *
• Experiential Learning: Work Experience (Co-op or Internship) Required.

PROGRAM AVAILABILITY

• Fall 2022
• Winter 2023

Program Overview

This Digital Media Marketing graduate certificate program provides students with the foundational knowledge and applied skills employers value in marketing using digital media to build brands. It explores marketing communication strategies using a mix of owned and social media platforms and paid media channels. The Digital Media Marketing online postgraduate program at George Brown College in Toronto gives you these skills.

This program is part of the

online postgraduate certificate programs.

The online postgraduate certificates

• Study online from the comfort of home while joining other students across Canada in live, instructor-led classes.
• Develop professional skills in just 8 months of study followed by a 4-month work term in a format convenient to you and your busy weekday commitments.

PLEASE NOTE:

This program is also offered in a blended format. Please see the Digital Media Marketing Postgraduate program (B413) for additional details.

Admission Requirements

• College advanced diploma (three-year) or bachelor's degree or demonstrated, relevant work experience (resumé and references required).

COURSES

Required Courses

In order to graduate from the B423 program, you need a total of 13 mandatory courses and 1 work experience semester .

SEMESTER 1

• MARK 2037 Database Marketing Strategies
• BUS 4000 Work Experience Prep Course
• MARK 4005 Applied Business Communication
• MARK 4019 Fundamentals of Marketing And IMC
• MARK 4023 Paid Media Marketing
• MARK 1044 Search Marketing
• MARK 4022 Content Marketing

SEMESTER 2

• MARK 1051 Social Media Marketing
• MARK 4024 Introduction to OMNI Channel Marketing
• MARK 4020 Owned Media Marketing
• MARK 4029 Digital Media Marketing Seminar Series
• MARK 1054 Strategic Marketing Project
• MARK 4021 Analytics for Digital Marketing

WORK EXPERIENCE TERM

• COOP 4005 OR INTN 4005 Work Experience

CAREER & POSTGRADUATE STUDY OPPORTUNITIES

Your Career

Graduates from the Digital Media Marketing program will be prepared to start careers in a variety of roles including marketing communication, client service, marketing communication planning or media planning and buying, across different industry sectors.

Potential job positions may include:

• digital marketing
• assistant/manager
• social media co-ordinator /manager
• digital content manager
• media planner
• digital analyst
• community manager
• SEM specialist
• SEO analyst
• account co-ordinator /manager

Industry

George Brown College is aligned with what businesses are looking for. In-demand skills in Digital Marketing, Search Engine Optimization (SEO), Google Analytics and Microsoft 365, as suggested by Randstad, are all skills students develop in our Digital Media Marketing program.

We also help put students on the path to obtaining marketing certifications* including Hootsuite Social Marketing certification, Hootsuite Platform certification, Google Analytics certification, Google Ads certification and Facebook Blueprint certification

*Certifications are awarded by the certifying body and not George Brown College.