Paid Media Marketing

Paid advertisements on media publishers' websites, social media, video streaming platforms, and other digital properties can help drive awareness, interest, and conversions. This course examines how paid online advertising strategies can be used to achieve marketing objectives. Students will learn how to plan online advertising campaigns, audience targeting options, creative formats and messaging, real-time bidding, programmatic buying, and measuring results. Challenges such as click fraud, ad blocking, and brand safety will be explored.

Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to program, section, and/or semester.