Analytics for Digital Marketing

A link clicked. A post is seen. A page viewed. Each one creates a data point that might be useful for marketing decision-making. Being able to make calculations, to work with different sources and types, to conduct a range of analysis, to identify insights, and to effectively communicate by doing data storytelling are all essential skills for a marketer. Students will learn the data analytics process and build on it with fundamental principles and practices of analytics for digital marketing. Students will calculate marketing math and metrics. They will also demonstrate how to analyze with different marketing analysis challenges using industry-leading marketing analytics software.

Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to program, section, and/or semester.