Content Marketing

Content marketing is not a new strategy for marketing communication; its history can be traced back to the 1800's. However, the importance of having a content marketing program has elevated as marketing communication and technology have evolved to give brands more control over media platforms-especially online: website, email, and social-networks and publishing content for them. Students will learn the content marketing strategy and planning process and how content marketing is used to build brand-exploring examples from both B2B and B2C marketing. They will also demonstrate how to plan, create content, publish online and analyze different formats of content.

Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to program, section, and/or semester.