Strategic Marketing Project

The capstone project for the Digital Media Marketing program provides students an opportunity to respond to a client brief by developing and presenting an integrated digital marketing campaign. Students will draw upon what they have learned throughout the program to create a campaign that tells a cohesive story across multiple digital channels and that meets the campaign objectives. To ensure that the project is successful, students will also use collaborative cloud-based applications to create and collect project management tools e.g., timelines, client contact reports, and status reports.

Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to program, section, and/or semester.