Advertising
Description
ABOUT THE CERTIFICATE:
Whether you're new to advertising or well into your career and are seeking new skills, this certificate will show you what works in today's rapidly changing marketplace. You'll discover how to use a variety of platforms, new and traditional, to guide consumer decision-making. You'll acquire tools to help you pitch ideas and present concepts, and develop and implement creative strategies. You'll learn how to use free and paid media to understand and communicate with your audience. Your instructor will provide an effective mix of lectures, readings, case studies, exercises and assignments.
WHAT YOU'LL LEARN:
- Understand what works in today's changing business environment.
- Develop effective ad campaigns from compelling first pitch to successful execution.
- Find the creative development process that works for you.
- Understand the pros and cons of various digital and traditional media.
- Measure outcomes to confirm if your strategy and tactics are working.
BENEFITS:
- Prepare for a client or agency role by learning advertising from the ground up.
- Create digital and traditional campaigns that maximize ROI, from first idea through execution to final evaluation.
REQUIRED COURSES:
Choose both of the following two (2) courses:
- 3134 Foundations of Advertising
- 3135 Creative Strategy & Channels in Advertising
AND choose two (2) from the following set of courses:
- 2844 Foundations of Digital Strategy and Marketing Management
- 2845 Search Engine Marketing
- 2846 Social Media Strategy
In place of 2844, you may instead choose both of the following:
- 2844A Digital Marketing Strategy
- 2844B Digital Marketing Channels
In place of 2845, you may instead choose both of the following:
- 2845A Foundations of Search Engine Optimization (SEO): Strategies to Build Trust & Stand Out on Google
- 2845B Foundations of Pay-Per-Click (PPC) Management: Tactics and Strategy to Drive Growth
Certificate Requirements:
You have three years from the start date of your first course to complete the certificate. Prior Learning Assessment (PLA) may be granted for one course.
Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Related Courses
- Creative Strategy & Channels in Advertising
- Foundations of Advertising
- Foundations of Digital Strategy and Marketing Management
- Foundations of Pay-Per-Click (PPC) Management: Tactics and Strategy to Drive Growth
- Foundations of Search Engine Optimization (SEO): Strategies to Build Trust & Stand Out on Google
- Search Engine Marketing
- Social Media Strategy
- Digital Marketing Strategy
- Digital Marketing Channels
Overview
- Institution: University of Toronto
- Program type: Certificate
- Language: English
- Program Code:
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.