Foundations of Advertising
Description
This course shows you how advertising fits into an overall marketing strategy, by combining proven principles with modern forms of communication and consumer engagement. Your instructor will combine lectures, readings, case studies, exercises and assignments to explore advertising strategy and principles. You'll see how advertising has responded to changing consumption patterns by exploiting new channels to target customers more effectively. You'll learn how to incorporate consumer insights into advertising strategy and the creative process, and how to measure your success.
Related Programs
Overview
- Institution: University of Toronto
- Level: University
- Language: English
- Course Code: 3134
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.