Foundations of Search Engine Optimization (SEO): Strategies to Build Trust & Stand Out on Google
Description
A website is only of value if users can find it. In this five-week course, you'll learn how to research and identify the keywords your audience uses in Google searches. You'll examine how Google ranks websites and how to position yours, so it's found more easily. Working with case studies, you'll develop practical marketing strategies and a stronger approach to search engine optimization. You'll emerge with fresh ideas and a strong foundation in how to get your website noticed.
Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper-proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs.
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Overview
- Institution: University of Toronto
- Level: University
- Language: English
- Course Code: 2845A
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.