Search Engine Marketing
Description
Search engine marketing (SEM) helps companies know whether and how their marketing dollars are meeting business objectives. This course will teach you how to use SEM to improve business performance and make sure your organization gets in front of today's online audience. You'll learn how to incorporate online advertising into an overall digital strategy and how to study best practices for online success. Learn about organic and paid searches, display and social media advertising, web analytics and optimizing SEM budgets.
Related Programs
Overview
- Institution: University of Toronto
- Level: University
- Language: English
- Course Code: 2845
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.