Integrated Marketing Communication

In a complex, technology fueled communications world, organizations today are searching for complete solutions to combine various communications disciplines such as advertising, public relations, sales promotion, personal selling, experiential marketing, direct response marketing, and digital interactive communications into an effective marketing communications strategy and plan. People's media habits have changed so to deliver a message successfully to an audience it's critical for organizations to co-ordinate all marketing communications in a unified program that maximizes the impact on the intended target audience. This course will focus on the important marketing topic of communication. We will examine the strategy of communication and the effective use of communication elements: advertising, sales promotion, personal selling, public relations, and media.