Diploma in Marketing with Digital Marketing Concentration
Description
Digital Marketing Concentration
Digital marketing has revolutionized the way marketing and communications professionals connect to their audience.
Data management, strong marketing strategies, and web analytics are now critical to meeting your communications objectives and achieving campaign goals. McMaster University’s Digital Marketing program gives today’s professional the essential tools and tactical skills to effectively apply data, manage creative content, and measure digital strategies to engage and convert today’s consumer.
Data management, strong marketing strategies, and web analytics are now critical to meeting your communications objectives and achieving campaign goals. McMaster University’s Digital Marketing program gives today’s professional the essential tools and tactical skills to effectively apply data, manage creative content, and measure digital strategies to engage and convert today’s consumer.
Learning Outcomes
• Become a current industry-specific strategic digital specialist
• Integrate marketing theory with the latest technological tools to build and apply dynamic digital strategies
• Examine mobile marketing best practices, new media management tools, and social media marketing platforms and practices
• Master digital data metrics and measurement
• Learn effective search engine marketing and optimization tactics and creative content strategy
Admission Requirements:
This program is an open enrolment program. There is no formal admission procedure. To enrol in a course or the program, simply register online. Students should register at least three weeks before classes begin. Courses can be taken as part of a program or individually.
To be admitted to the CCE programs, students must have:
- an Ontario Secondary School Diploma or equivalent;
- be a mature student as defined in the Undergraduate Calendar of McMaster University; or
- be deemed an exceptional case.
English Language Proficiency Requirements
If your first language is not English, you must meet the University’s English language proficiency requirements."
Program Requirements
To earn a Marketing Diploma with a concentration in Digital Marketing you must complete the five core marketing courses and, DMK 101, plus any three digital marketing elective courses. Students must complete the five core courses before taking the DMK courses.
Core Marketing Courses
• BUS 825 Business Foundations
• MKT 102 Consumer Behaviour
• MKT 103 Integrated Marketing Communication
• MKT 819 Introduction to Marketing
• MKT 101 Marketing Plans & Implementation
Elective Courses (Take DMK 101 + any 3 DMK Courses)
• DMK 102 Digital Marketing Strategy
• DMK 103 Search Engine Optimization, Search Engine Marketing, and Digital Advertising
• DMK 105 Data Management
• DMK 101 Fundamentals of Digital Marketing
• DMK 104 Content Management
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Related Courses
Overview
- Institution: McMaster University
- Program type: Diploma
- Language: English
- Program Code: MARKETDMK
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.