Diploma in Business Administration with Marketing Concentration
Description
Whether you are mid career or beginning your career, the Business Administration program at McMaster, developed in collaboration with the DeGroote School of Business, will help you develop the skills and knowledge that employers are
looking for.
looking for.
Courses can be taken individually or as part of the Diploma. Upon completion of the Diploma, students can apply up 24 units towards degree studies.
Learn the foundational concepts in business while learning the latest marketing trends and techniques in marketing. Hone your skills in analyzing customer needs and wants, building customer relationships, understanding the competition, communicating ideas, developing and executing a strategic marketing plan
By combining core business competencies with a specialization in marketing will help you’ll gain the in-demand skills employers are looking for
By combining core business competencies with a specialization in marketing will help you’ll gain the in-demand skills employers are looking for
Who should take this program?
- Anyone with marketing duties wishing to enhance their skills;
- Anyone working in business;
- New and current managers;
- Anyone looking to enter the field of business;
- Recent college/university graduates; or,
- Professionals pursuing designations.
Admission Requirements:
The majority of McMaster Continuing Education programs are open enrolment, which means there is no formal application or admission procedure. To enrol in a course, be sure to meet any/all posted pre-requisites and simply register online. McMaster Continuing Education courses can be taken as part of a program or individually.
English Language Proficiency Requirements
English Language Proficiency Requirements
If your first language is not English, you must meet the University’s English language proficiency requirements.Completion of TOEFL exam with a minimum acceptable score of 20 on each of the four components (reading, writing, speaking and listening), valid for 2 years.
Program Requirements
To earn a Business Administration Diploma with a concentration in Marketing, you must complete five core courses and four elective courses. Each course in the diploma is worth 3 units. You can complete the program at your own pace.
Core Courses (Take all 5)
- BUS 860 Foundations of Business Finance
- BUS 850 Business Communications
- BUS 825 Business Foundations
- HRM 821 Organizational Behaviour
- MKT 819 Introduction to Marketing
Marketing Electives (Take any 4)
- MKT 106 Branding & Image
- MKT 107 Business-to-Business Marketing
- MKT 102 Consumer Behaviour
- MKT 103 Integrated Marketing Communication
- MKT 101 Marketing Plans & Implementation
- MKT 104 Market Research
- CCD 103 Design Thinking
NOTE: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.
Overview
- Institution: McMaster University
- Program type: Diploma
- Language: English
- Program Code: BUSADMMRKT
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.