Diploma in Marketing
Description
McMaster CCE's Marketing program has been designed in association with the DeGroote School of Business to help students develop and enhance the knowledge and skills required to succeed in a marketing profession.
Successful marketing includes:
- Analyzing customer needs and wants
- Building customer relationships
- Understanding the competition
- Communicating ideas
- Developing and executing a strategic marketing plan
Who should take the Marketing program?
• Newcomers to the marketing field
• Professionals with marketing duties wishing to enhance their skills
• Newcomers to the marketing field
• Professionals with marketing duties wishing to enhance their skills
No application required. Students should register at least three weeks before classes begin.
Admission Requirements:
This program is an open enrolment program. There is no formal admission procedure. To enrol in a course or the program, simply register online. Students should register at least three weeks before classes begin. Courses can be taken as part of a program or individually.
To be admitted to the CCE programs, students must have:
- an Ontario Secondary School Diploma or equivalent;
- be a mature student as defined in the Undergraduate Calendar of McMaster University; or
- be deemed an exceptional case.
English Language Proficiency Requirements
If your first language is not English, you must meet the University’s English language proficiency requirements."
Diploma in Marketing Requirements
Academic Credit – 24 Units
To earn the diploma, students must complete five core courses (15 units) and three elective courses (9 units). Each course in the diploma is worth 3 units.
Please note that Introduction to Marketing (or equivalent education/work experience) is a pre-requisite for all of the courses in the program.
Core Courses (Take all 5)
- BUS 825 Business Foundations
- MKT 102 Consumer Behaviour
- MKT 103 Integrated Marketing Communication
- MKT 819 Introduction to Marketing
- MKT 101 Marketing Plans & Implementation
Elective Courses (Take any 3)
- MKT 106 Branding & Image
- MKT 107 Business-to-Business Marketing
- PUB 111 Building Social Media Relationships
- MKT 104 Market Research
- PUB 113 Social Media Research & Techniques
- DMK 101 Fundamentals of Digital Marketing
- CCD 103 Design Thinking
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Overview
- Institution: McMaster University
- Program type: Diploma
- Language: English
- Program Code: MARKETDIP
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.