Certificate in Marketing

McMaster CCE's Marketing program has been designed in association with the DeGroote School of Business to help students develop and enhance the knowledge and skills required to succeed in a marketing profession.
 

•    Analyzing customer needs and wants
•    Building customer relationships
•    Understanding the competition
•    Communicating ideas
•    Developing and executing a strategic marketing plan

•    Newcomers to the marketing field
•    Professionals with marketing duties wishing to enhance their skills

 

 

This program is an open enrolment program. There is no formal admission procedure. To enrol in a course or the program, simply register online. Students should register at least three weeks before classes begin. Courses can be taken as part of a program or individually.

 

 

If your first language is not English, you must meet the University’s English language proficiency requirements."

 

To earn a Marketing Certificate, you must complete the five core courses. Each course can be taken in-person or online. 

Core Courses
•    BUS 825 Business Foundations
•    MKT 102 Consumer Behaviour 
•    MKT 103 Integrated Marketing Communication
•    MKT 819 Introduction to Marketing 
•    MKT 101 Marketing Plans & Implementation    

Students who complete the Marketing Certificate may continue their studies to pursue a Diploma in Marketing. See the Transfer Credit Policy for details.   

 

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.