Content Management

Building on the Digital Marketing I course contents, this course will present advanced practices of content management for marketing online. Activities allow students to expand on their knowledge and skills in writing for the web, video and image marketing, writing press releases, channel distribution, and managing and evaluating the performance of your content. Examining the interaction of new media with marketing practices will be presented in terms of developing the student's awareness of emerging trends that will affect the role of the digital marketer.