Digital Marketing Strategy

This course will focus on the strategic planning and execution of digital marketing as introduced in the Fundamentals of Digital Marketing course. An exploration and study into the development of strategic analysis, e-Commerce, management of CRM, basic analytics practices, and managing public relations online will occur through experiential learning practices. Exercises are designed for students to critique different web sites and campaigns in order to understand the connection between design, strategy, accessibility, operations, maintenance and results.      

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.