Digital Strategy & Communications Management
Description
ABOUT THE CERTIFICATE:
Whether you're new to digital media or looking to master new digital and social platforms, this unique certificate program will keep you ahead of the digital communications curve. It combines high-level strategy with hands-on tools you can use to create digital media programs that achieve measurable ROI. You'll make greater sense of the digital and social media landscape - the clutter of platforms, apps and devices - in classes led by experienced practitioners. You'll get fully up-to-date instruction as you master the strategy and tools.
WHAT YOU'LL LEARN:
- Develop strategies for success in the rapidly changing digital and social media landscape.
- Integrate your strategic approach with hands-on experience using current platforms and tools.
- Create programs that resonate with your audience and build engagement and community.
BENEFITS:
- Stay ahead in the fast-changing digital and social media communications landscape.
- Apply the latest digital tools, channels and platforms for maximum strategic impact.
REQUIRED COURSES:
- 2875 Foundations of Digital Communications Strategy & Social Media in the age of AI
- 2966 Social Media Strategies for the Enterprise
- 2879 Advanced Practices in Digital Reputation Management
In place of 2966, you may instead choose one of the following course or submit a PLA for a comparable course:
- 3681 - Writing Digital Content
- 2846 - Social Media Strategy
In place of 2875, you may instead choose both of the following:
- 2875A Digital Communications Strategy: Defining Your Business Objective
- 2875B Digital Communications Strategy: Content Marketing and Distribution
Certificate Requirements
You have three years from the start date of your first course to complete the certificate. Prior Learning Assessment (PLA) may be granted for one course.
Related Courses
- Advanced Practices in Digital Reputation Management
- Foundations in Digital Communications Strategy & Social Media in the Age of AI
- Social Media Strategies for the Enterprise
- Digital Communications Strategy: Defining Your Business Objective
- Digital Communications Strategy: Content Marketing and Distribution
- Writing Digital Content
- Social Media Strategy
Overview
- Institution: University of Toronto
- Program type: Certificate
- Language: English
- Program Code:
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.