Social Media Strategies for the Enterprise
Description
In a world where every employee is a potential spokesperson, every supplier or partner can act like a media outlet and every customer can be a reviewer with a particular axe to grind, how can organizations build and maintain trusted relationships? This course examines social and digital communications as strategic relationship builders and community management tools within an organization and its community. Topics include engaging employees and other influencers and stakeholders, social listening, content marketing, internal and external community management, developing effective policies and training programs, and communicating change in good times and bad.
Related Programs
Overview
- Institution: University of Toronto
- Level: University
- Language: English
- Course Code: 2966
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.