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Advanced Practices in Digital Reputation Management

Description

Take your skills to the next level with this course, the last in the Digital Strategy & Communications Management certificate. Building on what you learned in the first two courses, you'll examine emerging trends that affect marketing communications; strategies for long-term community-building; ways to create creative, goal-oriented content; integrating paid, earned, and owned media and analytics; and handling crisis communications. And in a real-time role-playing scenario, you'll experience what it's like to be in the middle of an online crisis by developing an actionable strategy and plan to restore an organization's reputation.

Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
 
 

Overview

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  • Institution: University of Toronto
  • Level: University
  • Language: English
  • Course Code: 2879
  • Delivery Method: Fully Online/Distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.