Public Relations Graduate Certificate

Program Delivery: 2019-2020 This program will be delivered in the following terms: Fall Term Start: SEMESTER 1: Fall 2019 SEMESTER 2: Winter 2020 World-renowned business mogul Warren Buffett once said, ?It takes 20 years to build a reputation and five minutes to ruin it.? In just eight months, you?ll learn how to communicate effectively, build relationships, and manage internal and external forces in order to maintain and enhance reputations for all types and sizes of organizations. You will learn the ropes of the public relations industry through classes, labs, and hands-on assignments and gain the range of skills you need to be a great communicator, including:

Media relations

Event planning and execution

Speechwriting and presenting

Writing for web, social media, print, and broadcast

Photography and podcast production

Strategic communications planning

This program is delivered as a combination of online or virtual courses, classroom experiences, and practical experiences, giving you the flexibility to learn from the convenience of your home community. Cambrian College is a member of both the Canadian Public Relations Society and the International Association of Business Communicators. Students are encouraged to consider purchasing a student membership in these professional associations. Program Highlights:

1 year ? 2 semesters

Delivered as a combination of online courses, classroom experiences, and practical experiences

Real-world experience from planning and executing community events that raise thousands of dollars, to developing strategic plans for community clients

Courses cover all aspects of public relations, including event planning, media relations, speechwriting, social media communications, and more

Program of Study: Semester 1: ADV 1231: Photography 3 ISP 1216: Communication Design 4 PRO 1105: Intro To Public Relations Theory 3 PRO 2305: Event Management Theory 3 PRO 3541: Corporate Communications 4 MKT 1104: Marketing Essentials 4 Credits 21 Semester 2: PRO 2400: Writing for Media Relations 4 PRO 2417: Speechwriting and Presenting 4 PRO 3000: Applied Public Relations 4 PRO 3520: Strategic Communications Planning 3 PRO 3560: Social and Digital Media 3 PRO 1215: Media Relations 3 Credits 21 Total Credits 42 Employment Opportunities: Graduates are prepared for positions in PR and communications, but it is a skill set that is relevant to, and has applications in, many other fields. Graduates may find employment in a public relations capacity as:

Communication/information officers and specialists

Marketing specialists

Social media specialists

Content strategy specialists

Special events coordinators

Publicists

Media relations officers

Speechwriters

College/University Degree Opportunities: Graduates from this program may continue their studies at college/university and may receive credit for their prior College education. Refer to College/University Agreements for further information. Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.