Media Relations

In this course, students will be introduced to media relations, concentrating on principles and practical experiences related to working with the media. Students will examine the critical role media relations plays for an organization and gain hands-on experience working with key tools and techniques. Students will also learn the different requirements for various types of more traditional media such as print, radio, and television. The impact of digital media will also be appraised as the driving force for change in the media landscape today. Students will develop/enhance their interviewing and pitching skills and plan, produce, and participate in a mock news conference.

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.