Marketing Management

Showing program information for start dates between 
Sept 2023 - Aug 2024
 
Sept 2022 - Aug 2023
Program Code:  02241
Credential:  Ontario Graduate Certificate
Start Dates:  January, May, September
Program Length:  3 semesters

 

Program Overview
 

Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including digital marketing, branding, product development, advertising, distribution, sales, communications, planning, budgeting and strategy.

You will receive advanced training in a number of transferable skills that employers are looking for in their new hires, including creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you will learn from a combination of real-world case studies and cutting-edge marketing techniques.

 

Admission Requirements
 

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. 

 

 

1.  Academic
 

 

Work Placement
 

Gain hands-on industry experience with a 160-hour (minimum) work placement. Here you will have the opportunity to apply what you have learned in the classroom in a real-world business environment. With our support, you will find your placement at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands. Placements may be completed full time in the third semester.

 

Humber’s Semester Abroad Exchange Program is an opportunity to experience the world and gain valuable personal and professional skills while potentially receiving Humber credit towards your program.

 

Marketing is the business discipline that applies to every organization. Marketing management focuses on creating, building, communicating and delivering value to customers in ways that meet organizational goals. Marketing managers research and analyze markets, develop products, design communications and promotional strategies, draft sales presentations, decide pricing and distribution policy, and build brands – all to satisfy customer needs and wants and the organization’s goals and objectives.

 

Hiring companies are diverse, from small start-ups for students with an entrepreneurial spirit to global agencies and brands. Our graduates work as:

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.