Digital Marketing Strategies and Applications

This course explores how online, mobile and social marketing are integral to an organization's success. Topics include a wide array tools and platforms used by today's marketers. By creating their own website students learn how to write for the on-line environment, drive traffic using SEO and SEM strategies and measure their success using Google Analytics. Other key topics include; the use of display online ads, pay-per-click advertising, leveraging social media (Facebook, Twitter, Instagram, Pinterest etc.), public relations, email marketing, and blogs.

 

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.