Marketing Management
Description
PROGRAM DETAILS
Program Code: MKM1
Credential: Ontario College Graduate Certificate
Duration: 30 weeks
Full Time Offerings
- 2025 September
Part Time Offerings
- 2025 January
- 2025 September
PROGRAM OVERVIEW
This one-year post-grad program is designed for university and college graduates looking for a career in the marketing management sector. The mix of digital marketing courses offered will provide you with a competitive advantage in today’s job market. You'll graduate with superior analytical, decision-making, and communication skills, and be ready for a successful career in sales, marketing research, advertising and promotion, event planning, direct marketing, digital marketing, marketing analytics, promotions management, brand management, public relations, and/or media sales.
YOUR LEARNING EXPERIENCE
Marketing Management is a one-year Ontario College Graduate Certificate program. You’ll dig deep into marketing's role in driving value for business via both web-based and face-to-face strategies you will learn by being exposed to real-life business issues. You'll also be mentored to manage, develop and justifying marketing strategies, and presenting your creative ideas to your peers and to real business clients.
Fanshawe is the only college to work with Google, the Search Engine Marketing Professional Organization and WordTracker, which gives you unique opportunities to develop Search Engine Marketing (SEM) and Search Engine Optimization (SEO) skills and conduct real search engine marketing campaigns on the internet. The program prepares marketing management graduates to pursue Google designations that are in high demand but not widely available.
Available in a traditional in-class format with a September, January and May admission or as a fully online marketing management program, full-time or part-time.
ADMISSION REQUIREMENTS
- A Two- or Three-Year College Diploma, or a Degree (Note: minimum 'C+' average or cumulative 2.5 GPA) OR
- Acceptable combination of related work experience and post-secondary education as judged by the College* OR
- Five years of work experience in the Marketing/Business field as judged by the College to be equivalent*
Note: *Applicants may be required to submit a resume and cover letter that includes details of work experience.
COURSES
LEVEL 1
Take all of the following Mandatory Courses:
- MKTG-6017 Primary Marketing Research
- COMP-5062 Web Design for Optimization
- MGMT-6066 CRM A Management Approach
- MGMT-5074 Google Analytics
- COMM-6019 Advanced Professional Communication
- MKTG-5006 Marketing Management
LEVEL 2
Take all of the following Mandatory Courses:
- MGMT-6067 Business to Business Selling
- MGMT-6065 Global Market Strategy
- MGMT-5050 New Media Marketing
Add'l Req
Students will be enrolled in one of the following groups:
Group 1
- INNV-6001 Innovation Applications
- MKTG-6018 Customer Behaviour
- MGMT-6191 SEM & Google Ads
Group 2
- MKTG-6015 Non-Profit & Event Marketing
- MKTG-6018 Customer Behaviour
- MGMT-6191 SEM & Google Ads
Group 3
- MGMT-6044 Village Creative Marketing Agency
Note: Check with the institution regarding start/end dates, prices and delivery method. These may vary according to program, section, and/or semester.
Overview
- Institution: Fanshawe College
- Program type: Graduate Certificate
- Language: English
- Program Code: MKM1
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.