Marketing Management

Description

PROGRAM DETAILS  

Program Code:  MKM1
Credential:  Ontario College Graduate Certificate
Duration:  30 weeks
 
Full Time Offerings
  • 2025 September
Part Time Offerings
 
  • 2025 September
  • 2026 January
PROGRAM OVERVIEW
 
This one-year post-grad program is designed for university and college graduates looking for a career in the marketing management sector. The mix of digital marketing courses offered will provide you with a competitive advantage in today’s job market. You'll graduate with superior analytical, decision-making, and communication skills, and be ready for a successful career in sales, marketing research, advertising and promotion, event planning, direct marketing, digital marketing, marketing analytics, promotions management, brand management, public relations, and/or media sales.
 
YOUR LEARNING EXPERIENCE
 
Marketing Management is a one-year Ontario College Graduate Certificate program. You’ll dig deep into marketing's role in driving value for business via both web-based and face-to-face strategies you will learn by being exposed to real-life business issues. You'll also be mentored to manage, develop and justifying marketing strategies, and presenting your creative ideas to your peers and to real business clients.
 
Fanshawe is the only college to work with Google, the Search Engine Marketing Professional Organization and WordTracker, which gives you unique opportunities to develop Search Engine Marketing (SEM) and Search Engine Optimization (SEO) skills and conduct real search engine marketing campaigns on the internet. The program prepares marketing management graduates to pursue Google designations that are in high demand but not widely available.
 
Available in a traditional in-class format with a September, January and May admission or as a fully online marketing management program, full-time or part-time.  
 
 
ADMISSION REQUIREMENTS
  • A Two- or Three-Year College Diploma, or a Degree (Note: minimum 'C+' average or cumulative 2.5 GPA) OR
  • Acceptable combination of related work experience and post-secondary education as judged by the College* OR
  • Five years of work experience in the Marketing/Business field as judged by the College to be equivalent*
 
Note: *Applicants may be required to submit a resume and cover letter that includes details of work experience.
 
COURSES
 
Level 1
Take all of the following Mandatory Courses:
  • MKTG-6045  Market Research   
  • COMP-6065  Web Design for User Experience
  • MKTG-6066  CRM & Automation
  • MGMT-6207  Google Analytics & SEO   
  • COMM-6019  Advanced Professional Communication
  • MKTG-5006  Marketing Management    

Level 2
Take all of the following Mandatory Courses:
 
  • MKTG-6067   B2B Social Selling
  • MGMT-6208   Global Marketing & E-Commerce
  • MKTG-6037   Analytics & Metrics

  •  
Additional Requirement:
Students will be enrolled in one of the following groups:

Group 1
  • INNV-6001    Innovation Applications      
  • MGMT-6209  Social Media & Content Management    
  • MGMT-6210  Google & Meta Ads
  •  

Group 2
  • MKTG-6068  Digital Product Innovation
  • MGMT-6209  Social Media & Content Management    
  • MGMT-6210  Google & Meta Ads
 
Group 3
 
  • MKTG-6044  Village Creative Digital Mkting Agency
     
 
Note: Check with the institution regarding start/end dates, prices and delivery method. These may vary according to program, section, and/or semester.  
 
 

Overview

Fanshawe College logo
  • Institution: Fanshawe College
  • Program type: Graduate Certificate
  • Language: English
  • Program Code: MKM1
  • Delivery Method: Fully Online/Distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.