Digital Product Innovation
Description
In this course, students immerse themselves in the dynamic realm of digital product management and innovation. This course equips students to lead digital product innovations from feasibility to full-scale market launch, ensuring they can create both customer and business value in a B2B landscape. The rise of digital media, products, and services has revolutionized business practices. As technology becomes essential across all industries consumers are demanding well-designed products that meet business and industry needs. Students will explore essential strategies for launching and managing B2B digital products, such as go-to-market planning, segmentation, channel marketing, and product positioning. The course explores agile project management, design thinking, iterative product development, and developing effective go-to-market plans. By studying real-world examples and participating in hands-on projects, students will develop a robust toolkit for driving end-to-end product success.
Related Programs
Overview
- Institution: Fanshawe College
- Level: College
- Language: English
- Course Code: MKTG6068
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.