CRM & Automation
Description
This graduate-level course is designed to develop advanced skills and knowledge in customer relationship management (CRM) and marketing automation. Students will analyze customer-centric strategies to manage relationships across the customer lifecycle, evaluate the effectiveness of acquisition and retention approaches, and create innovative workflows to enhance customer engagement. Participants will apply principles of email marketing and automation tools to deliver targeted campaigns, synthesize data-driven insights to improve decision-making, and understand the strategic role of CRM in driving business success. By the end of the course, students will be equipped to design and implement scalable marketing solutions that foster long-term customer loyalty.
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Overview
- Institution: Fanshawe College
- Level: College
- Language: English
- Course Code: MKTG6066
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.