Digital Marketing Management
Description
About the Certificate:
Whether you're new to digital marketing or looking to master new skills to advance your marketing career, you'll learn the best practices for this critical, fast-growing online channel. The program covers the foundations of the field as well as the specialist disciplines of search engine marketing and social media marketing. You'll learn how to fill specialist, leadership and management roles and use digital marketing to achieve a measurable return on investment (ROI). Expect a mix of lectures and readings, case studies, exercises, and assignments.
What You'll Learn:
- Know what constitutes a successful digital marketing presence.
- Achieve measurable online success using best practices in search engine marketing.
- Explore new and emerging social media platforms, community management, metrics, and reporting.
Benefits:
- Understand key concepts and trends associated with e-commerce and e-business.
- Apply leading tools, techniques and best practices in customer service.
- Study what industry leaders do to produce superior business results.
Required Courses:
- 2844: Foundations of Digital Strategy and Marketing Management
- 2845: Search Engine Marketing
- 2846: Social Media Strategy
In place of 2844, you may instead choose both of the following:
- 2844A Digital Marketing Strategy
- 2844B Digital Marketing Channels
In place of 2845, you may instead choose both of the following:
- 2845A Foundations of Search Engine Optimization (SEO): Strategies to Build Trust & Stand Out on Google
- 2845B Foundations of Pay-Per-Click (PPC) Management: Tactics and Strategy to Drive Growth
Certificate Requirement(s): You have three years from the start date of your first course to complete the certificate. Prior Learning Assessment (PLA) may be granted for one course.
Related Courses
- Foundations of Digital Strategy and Marketing Management
- Foundations of Pay-Per-Click (PPC) Management: Tactics and Strategy to Drive Growth
- Foundations of Search Engine Optimization (SEO): Strategies to Build Trust & Stand Out on Google
- Search Engine Marketing
- Social Media Strategy
- Digital Marketing Strategy
- Digital Marketing Channels
Overview
- Institution: University of Toronto
- Program type: Certificate
- Language: English
- Program Code:
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.