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Business - Marketing (Two-Year Ontario College Diploma)

Description

Every business relies on some form of marketing, and the demand for skilled marketers is growing globally. Updated annually, this dynamic program captures the latest trends, technologies and developments in marketing to ensure you graduate with the most relevant, industry-ready skills today’s employers are looking for in a candidate.

Marketing is an exciting business practice with a wide range of career paths. Whether you enjoy strategy, being creative, or using the latest technologies, this highly interactive program will prepare you for a wide range of career opportunities.
 
Admission Requirements
  • Ontario Secondary School Diploma (OSSD) including Grade 12 English (C or U) and Grade 12 Math (C, M or U), OR,
  • Grade 12 equivalency certificate achieved through College academic upgrading, OR,
  • Mature Student Status (19 years of age or older) with Grade 12 English (C or U) and Grade 12 Math (C, M or U). To view alternatives to the above Grade 12 English requirement, please visit Durham College’s English Proficiency Requirement webpage.
  • Equivalent secondary school diploma from another province or territory in Canada (Please note: A recognized equivalent to an OSSD may be accepted if you meet the levels, subjects and overall averages required for admission to the college. Generally the requirement is successful completion of a Grade 12 diploma except in Quebec where the equivalent is Secondary V), OR,
  • Equivalent secondary school diploma from outside of Canada. Applicants who have been educated outside of Canada must have their documents evaluated by a credential assessment service (ICAS) and submit proof of educational qualifications in order to determine if their level of achievement is equivalent to an OSSD. To obtain a Credential Assessment Report visit either ICAS  or WES.
  • You must maintain an overall average of 60% or a GPA of 2.0 in order to graduate.
  • A minimum of 25% of courses must be completed through Durham College.
 
Required Courses (suggested sequence of study)
  • ACCT 1280    Accounting I
  • COMP 1289    Business Computer Applications I
  • FIN 1289    Financial Planning
  • HRM 1283    Human Resources Management Principles
  • MKTG 1280    Marketing I
  • SCMT 1280    Supply Chain Management
  • COMM 1884    Communication Foundations
  • COMP 2289    Business Computer Applications II 
  • ECON 1280    Economics I (Macroeconomics)
  • MATH 1282    Business Mathematics
  • MKTG 1284    Marketing Presentation Skills
  • MKTG 2280    Marketing II
  • COMM 3282    Communications for Business II
  • SALE 3280    Professional Selling
  • ECON 2280    Economics II (Microeconomics)
  • MKTG 2180    Design Literacy for Marketing
  • MKTG 3284    Marketing Research Techniques 
  • COMM 3283    Integrated Marketing Communication
  • COMP 2287    Practical Design Skills for Marketing
  • LAWW 2185    Marketing Law
  • PROJ 1280      Introduction to Project Management
  • MKTG 3288    Channel and Retail Marketing 
  • MKTG 4287    Digital Marketing
  • STAT 2280      Statistics
General Education Elective Courses  
  • 3 required
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.

Overview

Durham College logo
  • Institution: Durham College
  • Program type: Diploma
  • Language: English
  • Program Code: MRKG
  • Delivery Method: Fully Online/Distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.