Marketing I

Marketing 1 is the first course of a two-course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).         

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.