Marketing II

Marketing 2 is the second course of a two-course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2 provide coverage of the remaining components of the marketing mix that was introduced in Marketing 1.      

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.