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Business - Marketing

Description

Program Code  BMK1
Credential:  Ontario College Diploma
Duration  60 weeks
 
Full-Time Offerings:
 
  • 2025 January
  • 2025 May
  • 2025 September
Part-Time Offerings:
 
  • 2025 January (online)
  • 2025 May (Online)
Program Overview:
 
This two-year business marketing diploma program is designed for those looking to gain strong foundational skills to work within the marketing industry. Not only will you take courses in traditional and digital marketing concepts, market research, customer analysis and communications, but you’ll also gain an understanding of accounting and economics. You’ll graduate with confidence and a knowledge base to kickstart an exciting and successful marketing career.  
 
Your Learning Experience:

This business marketing program covers customer analysis, segmentation and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Experiential learning includes market research studies, advertising campaigns, sales and business plans, many providing opportunities to work with live clients. You’ll also learn to use current software, including presentation, spreadsheet, graphic design and publishing applications.
 
Successful graduates of this diploma in marketing program who meet admission requirements are also eligible for transfer to the Business Administration - Marketing Advanced Diploma or the Honours Bachelor of Commerce (Digital Marketing) Degree.
 
Available in a traditional in-class format with September, January, February and May admissions or as a fully online business marketing program, full-time or part-time. A co-op version of this program is also available.
 
Admission Requirements 
Ontario Secondary School Diploma (OSSD), or equivalent, or a mature applicant with the following courses:
- Grade 12 English (C or U)
- Grade 11 Math (C, U or M - minimum of 60%), or Grade 12 Math (C or U)
 
Students who do not meet the admission requirements are recommended for academic upgrading. A conditional offer may be possible with proof of enrolment. Alternatively, applicants missing the required courses may want to consider our one-year Business Fundamentals preparatory program. Upon graduation, students can enter level 2 of any business diploma program in the Lawrence Kinlin School of Business.
 
Note:
Graduates of Business - Marketing may choose to transfer into Fanshawe's Business Administration - Marketing Advanced Diploma or the Honours Bachelor of Commerce (Digital Marketing) Degree program after completing the bridging requirements.
 
 
LEVEL 1
Take all of the following Mandatory Courses:
  • ACCT-1100   Principles of Accounting 1 
  • WRIT-1032    Reason & Writing Business 1       
  • MKTG-1012   Principles of Marketing 1   
  • MATH-1052   Business Math        
  • BUSI-1060    Strategies for Success       
  • BUSI-1005    Introduction to Business Processes       
LEVEL 2
  • Gen Ed - Take a 3 credit General Education elective course.
Take all of the following Mandatory Courses:
  • MKTG-1028   Secondary Market Research        
  • MKTG-1054   Principles of Advertising & Branding       
  • MKTG-1094   Marketing Presentations   
  • COMP-3077  Excel for Business Adv      
  • ECON-1002  Economics 1
LEVEL 3
Take all of the following Mandatory Courses:
Group 1
  • COMM-3020 Professional Communication       
  • MKTG-3033   Advertising: Emerging & Traditional        
  • MKTG-3007   Selling Fundamentals        
  • MKTG-1055   Marketing Metrics    
  • COMP-1413  Adobe Suite for Business
Group 2
Students will be enrolled in one of the following courses:
MGMT-1209 or INNV-1001 or ECON-1005
  • MGMT-1209  Corporate Social Responsibility & Ethics
  • INNV-1001    Innovation Applications     
  • ECON-1005  Economics 2
LEVEL 4
  • Gen Ed - Take a 3 credit General Education elective course.
Take all of the following Mandatory Courses:
  • MKTG-1095   Digital Marketing     
  • MKTG-3042   Strategic Marketing & Marketing Plan    
  • MATH-1080   Statistics for Marketing      
  • MGMT-3041  Organizational Behaviour 
  • MKTG-1056   Sports, Entertainment & Event Marketing          
  • MGMT-3058  Retail Management & e-Commerce        
Gen Ed - Electives
 
Take 6 General Education Credits -
Normally taken in Levels 2 and 4
 
Career Information:

Graduates of Fanshawe’s Business – Marketing program can pursue a career in sales, retail management, advertising, brand management, sports and events marketing, customer relationship management or market research. Graduates have the knowledge and skills to begin in a variety of entry-level positions, including marketing officer, marketing assistant, sales assistant, sales representative, merchandiser, advertising coordinator, media buyer, account representative and market researcher.
 
Note: Check with the institution regarding start/end dates, prices and delivery method. These may vary according to program, section, and/or semester.   

Overview

Fanshawe College logo
  • Institution: Fanshawe College
  • Program type: Diploma
  • Language: English
  • Program Code: BMK1
  • Delivery Method: Fully Online/Distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.