Strategic Marketing & Marketing Plan

This fourth-semester course is designed to allow students to demonstrate their understanding of marketing theory and tactics learned in previous courses in the program and apply their knowledge in a simulated business environment. They will apply their knowledge by managing all aspects of a simulated business. Working in teams, students are required to analyze economic, competitive, consumer and financial data to create a viable marketing plan, and in turn, manage a company in an online simulation to meet customer needs and maximize profits in competition with other teams in the class. Students will also work to develop a full Live-Client Marketing Plan as part of their Signature Learning Experience.

 

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.