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Customer Relationship Marketing and Sales Management

Description

Program Details

  • Program Code CRM2
  • Delivery Day Time, Part-Time Online
  • Credential Ontario College Graduate Certificate
  • Duration 30 weeks

Program Availability

Full Time Offerings

  • 2024 May

Part Time Offerings

  • 2023 September, 2024 January, 2024 May
PROGRAM OVERVIEW

Our fast-paced digital economy has created a demand for a technically skilled and resourceful business workforce. The future is digital and this skill set is critical since marketing and sales success depends more and more on digital strategies to attract new customers while retaining and strengthening relationships with current customers. If you’re ready to enhance your sales and marketing career with Customer Relationship Management (CRM) and Customer Experience (CX) strategies, this one-year graduate certificate is for you.
 
YOUR LEARNING EXPERIENCE

The Customer Relationship Marketing and Sales Management program will level up your sales and marketing skills with the knowledge and ability to understand CRM as a business strategy:

  • Learn CRM and CX best practices, strategies, tactics, tools and techniques
  • Understand the strategic thinking behind CRM to facilitate informed decision-making
  • Explore various CRM technologies including, Salesforce, Tableau, MailChimp, Hubspot, LinkedIn Sales Navigator, Trailhead, etc.
  • Study with the first college in Canada to provide Salesforce Social Studio licences for all students
  • Apply industry-standard business and marketing analytics and use CRM platforms to enhance the marketing and sales process
  • Gain experiential learning experience through a capstone project that provides the opportunity to solve real marketing problem for a business in the community
  • Discover tactics for effective account development in sales and sales management
     
The Customer Relationship Marketing and Sales Management program provides the opportunity to ensure that students are ready for tomorrow’s economy. Based on the 2018 Skills Gap Study by Deloitte and the Manufacturing Institute, technical skills, digital literacy and competency are essential to success for today’s graduates.
 
Not only do our customer relationship management courses provide knowledge in CRM and CX, but there will also be an emphasis on:
  • marketing automation tools and how they provide important data on customer data;
  • social selling and social CRM expertise that is needed to meet this evolving future digital economy;
  • social media and inbound marketing tactics.
This program is available through a part-time, online version

    Admission Requirements

    • A Two- or Three-Year College Diploma, or a Degree (Note: minimum 'C+' average or cumulative 2.5 GPA) OR
    • Acceptable combination of related work experience and post-secondary education as judged by the College* OR
    • Five years of work experience in the Marketing/ Business field as judged by the College to be equivalent*

    Note:  *Applicants may be required to submit a resume and cover letter that includes details of work experience.

    Courses

    Year 1

    Take all of the following Mandatory Courses:

    Group 1

    • MGMT-6163    CRM Business Strategy   
    • MGMT-6192    CRM Digital Marketing    
    • MGMT-6164    Customer Experience    
    • MGMT-6165    CRM Tools & Technology    
    • MKTG-6037    Analytics & Metrics    
    • MGMT-6166    CRM Enabled Selling   
    • MGMT-6168    CRM Strategic Project    
    • MGMT-6169    Emerging Trends in CRM    
    • MGMT-6170    CRM Enabled Sales Management    
    • MGMT-6167    Data Visualization & Reporting    
    Group 2

    Students will be enrolled in one fo the following courses:
    MGMT-6171 or INNV-6001
    • MGMT-6171    Automation & Workflow Management    
    • INNV-6001    Innovation Applications    

    Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.

    Overview

    Fanshawe College logo
    • Institution: Fanshawe College
    • Program type: Graduate Certificate
    • Language: English
    • Program Code: CRM2
    • Delivery Method: Fully Online/Distance

    Enrol Now

    Disclaimer:
    Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.