CRM Digital Marketing

CRM Digital Marketing is a long-term strategy focused on the entire customer relationship, not a single transaction. This course provides an overview of the decisions marketers face as they develop, improve and optimize customer relationships in order to drive customer loyalty, retention and increase customer lifetime value. Recent trends impacting digital strategies and trends will be addressed. Students will work in groups to design a customer funnel and marketing plan in conjunction with CRM and marketing automation tools to build stronger relationships with individual customers.

 

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.