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Business - Marketing (Year 1)

Description

Only year one (Level 01 and 02) of this program is available online. Year two (Level 03 and 04) must be completed full-time on campus. Students who completed Level 01 and Level 02 through AC Online are not eligible for Co-op in Year 2 on-campus.

OVERVIEW
 
Nurture your creative skillset to boost your career in marketing.
 
The Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles. 
 
Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire. 
 
Learn about how marketing affects the operations of a business - from product conception to launch and delivery. 
 
Explore concepts such as: 
  • marketing to the consumer and business marketplace 
  • product and pricing strategies 
  • marketing planning and decision-making 
  • global marketing 
  • marketing communications and promotions 
  • marketing research 
  • professional selling 
  • sales management 
  • digital marketing and distribution 
Complete hands-on assignments that involve case studies, online discussion boards, research and role-playing. You also have the opportunity to work with real-world clients in the program, including developing a full marketing plan for a local client. 
 
After you graduate, you may find employment in a wide range of marketing opportunities, including: 
  • sales (both business-to-business and business-to-consumer) 
  • sales promotion 
  • advertising 
  • web and digital marketing 
  • social media 
  • marketing research and planning 
  • purchasing 
  • customer service 
  • product/brand management 
The program also provides a great foundation for additional Algonquin College post-secondary accreditation opportunities through graduate credit transfer agreements, including: 
  • Business Administration - Marketing or Advertising and Marketing Communications Management Ontario College Advanced Diploma 
  • Business - Management and Entrepreneurship Ontario College Diploma 
  • Bachelor of Commerce (Marketing) (Honours) 
  • Bachelor of Digital Marketing Communication (Honours) 
  • Three-year Bachelor of Commerce and four-year Bachelor of Business Administration Degree opportunities through joint Algonquin College and Nipissing University agreement 
  • Other degree programs through various University Degree program articulation agreements 
To qualify for this diploma, you must complete the program within 4 years.
 
SUCCESS FACTORS
 
This program is well-suited for students who: 
  • Are excited by the prospect of taking a hands-on approach to learning and interacting with industry clients and business leaders. 
  • Are seeking a career path that offers a range of employment opportunities and places them at the centre of an organization`s decision-making processes and creative execution. 
  • Enjoy interacting with others in a group setting. 
  • Are interested in examining business situations and creating customized solutions.
COLLEGE ELIGIBILITY
 
The following requirements are recommended to ensure success in the program: 
  • Ontario Secondary School Diploma (OSSD) or equivalent; OR 
  • Academic and Career Entrance (ACE) certificate; OR 
  • General Educational Development (GED) certificate; OR 
  • Mature Student status (19 years of age or older and without a high school diploma at the start of the program). 
PROGRAM ELIGIBILITY
 
The following requirements are recommended to ensure success in the program: 
  • English, Grade 12 (ENG4C or equivalent). 
  • Mathematics, Grade 11 (MBF3C or equivalent). 
  • It is recommended applicants with international transcripts have the following IELTS or TOEFL scores to ensure success: IELTS-International English Language Testing Service (Academic) Overall band of 6.0 with a minimum of 5.5 in each band; OR TOEFL-Internet-based (iBT) Overall 80, with a minimum of 20 in each  component: Reading 20; Listening 20; Speaking 20; Writing 20; OR Duolingo English Test (DET) Overall 110, minimums of 105 in Literacy and 95 in Production.
COURSES:
 
Series: 01
 
ACC2214     Financial Information for Marketing      
BUS2301     Business Computer Applications        
ENL1813     Communications I    
MKT2205     Marketing Foundations    
MKT2216     Skills Transferable to Business    
QUA0002     Business Mathematics    
 
Series: 02
ENL1823     Communications II    
MKT2206     Product and Pricing Strategies    
MKT2219     Marketing Research I    
MKT2282     Professional Selling    
QUA0008     Statistics  
 
General Education Elective: choose 1
 
Series: 03
MKT2207     Marketing Channels    
MKT2217     Global Marketing    
MKT2283     Sales Management  
MKT2286     Marketing Research 2    
MKT2291     Integrated Marketing Communications I  
 
General Education Elective: choose 1
 
Series: 04
MKT2208   Digital Marketing    
MKT2213     Skills for the Workplace    
MKT2260     Industry Marketing Plan    
MKT2261     Marketing Plan Project Field Work    
MKT2292     Integrated Marketing Communications II New Media 
   
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.  

Overview

Algonquin College logo
  • Institution: Algonquin College
  • Program type: Diploma
  • Language: English
  • Program Code: 0214E07PAO
  • Delivery Method: Fully Online/Distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.