Marketing Research

Students apply the theory of sound marketing research to understand its importance in the managerial decision-making process in today's competitive marketplace. They apply current techniques to collect, record, and analyze data relating to relevant business marketing challenges. Students work individually and in teams to develop and execute a research study for a product, service or industry client. This study involves a hands-on approach to the specific delineation of problems, the design of a research proposal along with a collection of secondary and primary data. Various research techniques are used to develop and interpret the research results. Students present their study's findings and the results for management action.  

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.