Business: Marketing
Description
Program Overview
Organizations, both profit and non-profit, are engaged in intense competition for customers, audiences and clients. Marketing is a mixture of science and art through which organizations can succeed or fail in this competition. It is an essential component for professional marketers such as sales representatives, retailers, advertising personnel, marketing researchers, new-product managers and many others. The Business Marketing certificate program is designed to enable you to understand modern marketing in today's competitive marketplace.
Professional Accreditations & Recognition
Canadian Professional Sales Associate (CPSA)
The program is recognized by Canadian Professional Sales Association (CPSA) as an accredited education partner. Courses from Accredited Partners can be applied toward earning or maintaining your CPSA Institute professional designations.
Additional requirements may apply.
Note: The requirements for the additional credential(s) are determined by the granting body, which is independent from the College. Students are encouraged to obtain the specific requirements directly from the granting body before enrolling.
Curriculum
Compulsory Courses
- BISM 100 PC Business Essentials
- MKTG 111 Marketing Fundamentals
- MKTG 150 Consumer Services
- MKTG 203 Marketing Research & Analytics
- MKTG 207 CRM & Targeted Marketing
- MKTG 255 Strategic Marketing
Required 2 from the following courses
- MKTG 102 Sales Management
- MKTG 202 Marketing & Media Communications
- MKTG 204 Professional Selling
- MKTG 205 Retailing Management
- MKTG 250 International Marketing
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Overview

- Institution: Humber College
- Program type: Recognition of Achievement
- Language: English
- Program Code: 24911
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.