International Marketing

This course will introduce students to global marketing, including a survey of the wide variety of challenges and opportunities that confront today's international marketer. Students will analyze developed and developing nations' role in the international economy and identify and describe vital cultural, economic and technological influences. Analyzing primary and secondary research information, students will evaluate different international markets, identify market opportunities and prepare a market entry proposal for a consumer product targeted at non-North American international markets. Please note that students who choose to take an online section of this course must write the final exam in person, at either the Humber North or Lakeshore campus, or, if located more than 100km from the campus, through an approved proctoring facility. Any costs associated with this are the sole responsibility of the student.

 

Pre-requisites: MKTG 150 & WRIT 100