Introduction to Canadian Marketing
Description
The essence of marketing is to develop, produce, and position a product that meets the need of its potential buyers. This course introduces the student to the four (4) P's of Marketing - Product, Price, Place, and Promotion. This course also focuses on critical issues that shape contemporary marketing practice - relationship marketing, social responsibility marketing, total quality management, the impact of technology on marketing, database and direct marketing, internet and event marketing, and sponsorships.
Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.
Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.
Related Programs
Overview
- Institution: St. Clair College
- Level: College
- Language: English
- Course Code: MRK202
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.