Marketing
Description
The Marketing Seneca College Certificate Program builds on the topics covered in the Business Studies six-course certificate and includes six additional courses (12 courses total) to further emphasize the core knowledge and skills necessary for any industry or business, domestic or international, with a specialized focus on fundamental marketing skills. Introductory courses will provide students with an overview of the Canadian business environment, including generally accepted accounting principles, fundamentals of math for business and finance, marketing approaches and concepts used by and appropriate for profit and non-profit organizations, and new technologies and strategies to further develop proficiency in computer applications for business. In addition, specialized focus will be placed on teaching students in-depth skills required in the marketing profession. Emphasis is placed on fundamental marketing approaches and concepts appropriate for profit and non-profit organizations, including effective selling, consumer behaviour, e-marketing and market research.
This certificate prepares students with job-ready essential employability skills required to work in a wide range of entry-level positions within marketing teams in financial, sales and service industries, and it provides a pathway for students interested in building upon these skills through pursuing the Business Marketing Ontario College Diploma Program.
CURRICULUM
Marketing Certificate Requirements
Business Studies Certificate Courses
COM101 OR COM111
COM101 Communicating Across Contexts
COM111 Communicating Across Contexts (Enriched)
BAM101 Introduction to Business Administration
MRK106 Marketing I
ACC120 Accounting Basics I
SMS210 Microcomputer Applications for Business
MBF101 Mathematics of Business and Finance
Marketing Certificate Courses
MRK320 Marketing: Effective Selling
MRK200 Marketing II
2 MRK - Marketing Courses
ECN550 Economics: An Overview
EAC894 Business Writing
Students studying online may complete ECN502 in lieu of ECN550
Marketing Courses
Any 2 of the following
MRK317 Integrated Marketing Communications I
MRK410 Essentials of E-Marketing
MRK412 Marketing Digitally
MRK455 Applied Marketing Research
MRK491 Consumer Behaviour
MRK517 Integrated Marketing Communications II
MRK526 Management of Marketing Channels
MRK645 Building and Maintaining Customer Relationships
MRK648 Integrated Professional Selling
MRK681 International Marketing
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Marketing Certificate Requirements
Business Studies Certificate Courses
COM101 OR COM111
COM101 Communicating Across Contexts
COM111 Communicating Across Contexts (Enriched)
BAM101 Introduction to Business Administration
MRK106 Marketing I
ACC120 Accounting Basics I
SMS210 Microcomputer Applications for Business
MBF101 Mathematics of Business and Finance
Marketing Certificate Courses
MRK320 Marketing: Effective Selling
MRK200 Marketing II
2 MRK - Marketing Courses
ECN550 Economics: An Overview
EAC894 Business Writing
Students studying online may complete ECN502 in lieu of ECN550
Marketing Courses
Any 2 of the following
MRK317 Integrated Marketing Communications I
MRK410 Essentials of E-Marketing
MRK412 Marketing Digitally
MRK455 Applied Marketing Research
MRK491 Consumer Behaviour
MRK517 Integrated Marketing Communications II
MRK526 Management of Marketing Channels
MRK645 Building and Maintaining Customer Relationships
MRK648 Integrated Professional Selling
MRK681 International Marketing
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Related Courses
- Applied Marketing Research
- Communicating Across Contexts
- Integrated Marketing Communication I
- Integrated Marketing Communication II
- Marketing II
- Marketing I
- Marketing: Effective Selling
- Introduction to Business Administration
- Accounting Basics I
- Microcomputer Applications for Business
- Mathematics of Business and Finance
- Economics: An Overview
- Business Writing
Overview
- Institution: Seneca Polytechnic
- Program type: Certificate
- Language: English
- Program Code:
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.