Marketing - Advanced

ABOUT THE CERTIFICATE

To succeed in today's fast-changing world of marketing, you need to know the latest strategies, best practices, platforms, channels, and tools. This advanced marketing certificate enables you to build your knowledge and skills and expand your career options. Create your own customized program by choosing from more than 40 marketing courses at the School of Continuing Studies or build on the foundation of an existing marketing certificate with additional courses of your choice. Whether you work in packaged goods, retail, media, technology, the non-profit sector or other industries, you'll deepen your skills and expertise in areas such as branding, digital, research, and more. Your instructors will all be leading marketing professionals who bring both traditional and cutting-edge perspectives, so you'll emerge with a well-rounded understanding of marketing at its best.

WHAT YOU'LL LEARN

• Deepen your understanding of your customers and market.
• Enhance your organization's engagement with customers.
• Explore the latest techniques and strategies in traditional, digital and social channels.
• Build and execute marketing strategies that maximize profit and growth.
• Work with instructors who are leading marketing professionals in their own right.

BENEFITS

• Maintain your competitive edge in marketing by deepening and broadening your skills.
• Customize your program by choosing the courses you need to expand your knowledge and skills.

NOTE(S)

1843 Writing for the Web and 3156 Omni-channel Content Marketing are no longer being offered. If completed prior to fall 2019, they can still be applied to the certificate.

REQUIRED COURSES

Choose seven (7) from the following list of courses:

• 0087 Strategic Customer Relationship Management and Sales
• 0978 Marketing: An Introduction
• 1344 Copywriting that Sells
• 1349 Public Speaking & Presentation
• 2812 Management of e-Commerce/Online Business
• 2802 Advanced Strategic Copywriting
• 2810 eCommerce / Online Business Fundamentals & Strategies
• 2811 Tools & Techniques of e-Commerce/Online Business
• 2844 Foundations of Digital Strategy and Marketing Management
• 2845 Search Engine Marketing
• 2846 Social Media Strategy
• 2875 Foundations of Digital Communications Strategy & Social Media
• 2879 Advanced Practices in Digital Reputation Management
• 2923 Foundations of Brand Management
• 2924 Maximizing Customer Lifetime Value
• 2926 The Finance of Brand Management
• 2966 Social Media Strategies for the Enterprise
• 3040 Foundations of Marketing Research
• 3041 Bringing Consumers to Life: Qualitative Research
• 3042 Consumer Insights: Quantitative Research
• 3095 A Grammar Handbook
• 3134 Foundations of Advertising
• 3135 Creative Strategy & Channels in Advertising
• 3155 Foundations of Multimedia Storytelling
• 3157 Advanced Practices in Multimedia Storytelling
• 3197 Business Presentations & Public Speaking
• 3198 Persuasion & Negotiation in Business
• 3213 Business Writing
• 3220 Foundations of Competitive Intelligence
• 3681 Writing Digital Content
• 3829 Podcasting: Strategy and Success
• 4095 B2B Marketing: Fueling Revenue Growth

In place of 2845, you may instead choose both of the following:

• 2845A Foundations of Search Engine Optimization (SEO): Strategies to Build Trust & Stand Out on Google
• 2845B Foundations of Pay-Per-Click (PPC) Management: Tactics and Strategy to Drive Growth

In place of 3197, you may instead choose both of the following:

• 3197A Speaking Publicly with Confidence and Clarity
• 3197B Presentations with Visual Impact

In place of 3213, you may instead choose both of the following:

• 3213A Writing Effectively for Business
• 3213B Mastering Business Writing

Certificate Requirements

You must complete any seven courses of your choice from a selection of our Marketing, Communications & Public Relations area. If you already have a marketing certificate from the School of Continuing Studies, you can select additional marketing courses to reach the seven-course requirement.

You have four years from the start date of your first course to complete the certificate.

Prior Learning Assessment (PLA) may be granted for two courses, whether required or elective.