Business - Marketing (Year 1) (Full - Time)
Description
OVERVIEW
Nurture your creative skillset to boost your career in marketing.
The two-year Business - Marketing Ontario College Diploma program provides leaners with a strong theoretical marketing foundation and the opportunity to apply it through many hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles.
Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire.
Learn about how marketing affects the operations of a business - from product conception to launch and delivery.
Explore concepts such as:
- marketing to the consumer and business marketplace
- product and pricing strategies
- marketing planning and decision-making
- global marketing
- marketing communications and promotions
- marketing research
- professional selling
- sales management
- digital marketing and distribution
Complete hands-on assignments that involve case studies, online discussion boards, research and role-playing. You also have the opportunity to work with real-world clients in the program, including developing a full marketing plan for a local client.
After you graduate, you may find employment in a wide range of marketing opportunities, including:
- sales (both business-to-business and business-to-consumer)
- sales promotion
- advertising
- web and digital marketing
- social media
- marketing research and planning
- purchasing
- customer service
- product/brand management
The program also provides a great foundation for additional Algonquin College post-secondary accreditation opportunities through graduate credit transfer agreements, including:
- Business Administration - Marketing or Advertising and Marketing Communications Management Ontario College Advanced Diploma
- Business - Management and Entrepreneurship Ontario College Diploma
- Bachelor of Commerce (Marketing) (Honours)
- Bachelor of Digital Marketing Communication (Honours)
- Three-year Bachelor of Commerce and four-year Bachelor of Business Administration Degree opportunities through joint Algonquin College and Nipissing University agreement
- Other degree programs through various University Degree program articulation agreements
To qualify for this diploma, you must complete the program within 4 years.
SUCCESS FACTORS
This program is well-suited for students who:
- Are excited by the prospect of taking a hands-on approach to learning and interacting with industry clients and business leaders.
- Are seeking a career path that offers a range of employment opportunities and places them at the centre of an organization`s decision-making processes and creative execution.
- Enjoy interacting with others in a group setting.
- Are interested in examining business situations and creating customized solutions.
COLLEGE ELIGIBILITY
The following requirements are recommended to ensure success in the program:
- Ontario Secondary School Diploma (OSSD) or equivalent; OR
- Academic and Career Entrance (ACE) certificate; OR
- General Educational Development (GED) certificate; OR
- Mature Student status (19 years of age or older and without a high school diploma at the start of the program).
PROGRAM ELIGIBILITY
The following requirements are recommended to ensure success in the program:
- English, Grade 12 (ENG4C or equivalent).
- Mathematics, Grade 11 (MBF3C or equivalent).
- It is recommended applicants with international transcripts have the following IELTS or TOEFL scores to ensure success: IELTS-International English Language Testing Service (Academic) Overall band of 6.0 with a minimum of 5.5 in each band; OR TOEFL-Internet-based (iBT) Overall 80, with a minimum of 20 in each
- component: Reading 20; Listening 20; Speaking 20; Writing 20; OR Duolingo English Test (DET) Overall 110, minimums of 110 in Literacy and no score below 95.
COURSES:
Level: 01
ACC2214 Financial Information for Marketing
BUS2301 Business Computer Applications
ENL1813 Communications I
MKT2205 Marketing Foundations
MKT2216 Skills Transferable to Business
QUA0002 Business Mathematics
BUS2301 Business Computer Applications
ENL1813 Communications I
MKT2205 Marketing Foundations
MKT2216 Skills Transferable to Business
QUA0002 Business Mathematics
Level: 02
ENL1823 Communications II
MKT2206 Product and Pricing Strategies
MKT2219 Marketing Research I
MKT2282 Professional Selling
QUA0008 Statistics
MKT2206 Product and Pricing Strategies
MKT2219 Marketing Research I
MKT2282 Professional Selling
QUA0008 Statistics
General Education Elective: choose 1
(In Person Level 3-4)
Level: 03
MKT2207 Marketing Channels
MKT2217 Global Marketing
MKT2283 Sales Management
MKT2286 Marketing Research II
MKT2294 Integrated Marketing Communications I
MKT2217 Global Marketing
MKT2283 Sales Management
MKT2286 Marketing Research II
MKT2294 Integrated Marketing Communications I
General Education Elective: choose 1
Level: 04
MKT2208 Digital Marketing
MKT2213 Skills for the Workplace
MKT2260 Industry Marketing Plan
MKT2261 Marketing Plan Project Field Work
MKT2292 Integrated Marketing Communications II New Media
MKT2213 Skills for the Workplace
MKT2260 Industry Marketing Plan
MKT2261 Marketing Plan Project Field Work
MKT2292 Integrated Marketing Communications II New Media
General Education Elective: choose 1
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Overview
- Institution: Algonquin College
- Program type: Diploma
- Language: English
- Program Code: 0214E09FAO
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.