Business: - Marketing

Program Details

• CREDENTIAL: Ontario College Diploma
• PROGRAM CODE: 0209, 0238
• AREA OF INTEREST: Business
• Distance Education, Dryden, Fort Frances, Greenstone Campus, Kenora, Marathon, Red Lake, Sioux Lookout, Thunder Bay
• DURATION: 2-year

Start Dates & Ontario Colleges Program Codes:

• Fall Start (September): 0209
• Winter Start (January): 0238

Career with Flexibility & Creativity!

The marketing industry in Canada is projected to grow by 10% from 2021 to 2031, creating approximately 2,051,800 job opportunities for graduates.

Confederation College’s Business – Marketing program is a two-year diploma designed for those seeking a comprehensive overview of the marketing industry. This program emphasizes fundamental marketing principles while equipping graduates with practical, hands-on skills and a professional business work ethic. You'll build on your existing strengths and learn the importance of strategic decision-making through creative problem-solving.

The curriculum includes courses in advanced marketing, graphic design, internet and social media, digital marketing, retail, and fundraising, while also developing teamwork, communication, and general business skills. Experiential learning opportunities include market research studies, advertising campaigns, sales, and business plans, often involving work with live clients. Upon completing this program, graduates can earn additional industry designations and pursue accredited pathways to further their academic knowledge with other learning institutions.

Top Highlights

• Industry Designations: Prepare for advanced credit towards the Registered Professional Marketer (RPM) designation with the Canadian Institute of Marketing
• Pathway Opportunities: Continue on to a university degree through articulation agreements

Admission Requirements:

• 1. Ontario Secondary School Diploma (or equivalent) with courses from the College (C), University (U), University/College (U/C), or Open (O) preparation levels with Grade 12 English (C/U) Level.
• 2. or successful completion of the Mature Student Assessment.
• 3. or successful completion of the General Education Development Test (GED).
• 4. or appropriate credits from the Academic and Career Entrance Program (ACE).

Courses:

Semester 1:

• AC 111 Introduction to Financial Accounting
• CS 050 College Writing
• GB 110 Introduction to Business
• GB 156 Computer Applications for Business I
• HR 131 Introduction to Human Resources
• MA 134 Business Math
• MK 114 Introduction to Marketing
• Elective

Semester 2

• AC 223 Financial Accounting II
• CS 220 Business Communications
• EC 208 Microeconomics
• GB 156 Microsoft Excel
• HR 232 Organizational Behaviour
• MA 246 Financial Math
• MK 263 Marketing II

Semester 3

• GB 330 Operations Management
• MK 262 Professional Selling
• MK 335 Retail Management and Ecommerce
• MK 336 Social Media and Digital Marketing
• MK 337 Innovative Technologies
• MK 420 Marketing Research & Analytics
• Elective

Semester 4

• EN 400 Entrepreneurship
• MK 439 Integrated Marketing Communications and Public Relations
• MK 440 Marketing Field Work
• MK 460 International Marketing
• MK 503 Consumer Behaviour
• MK 505 Fundraising and Event Management
• Elective

NOTE: Please contact the Program Coordinator for the most up-to-date information.

Employment Opportunities:

Graduates of Business - Marketing can find employment opportunities in marketing, communications, advertising, public relations, market research, social media marketing, blogging, merchandising, customer service relations, and more.

Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.