Business - Marketing - Accelerated
Description
Program details
Code: 2242
Delivery: Full-time
Length: 2 years
Start: September 2024
Campus: Online
Credential: Ontario College Diploma
Code: 2242
Delivery: Full-time
Length: 2 years
Start: September 2024
Campus: Online
Credential: Ontario College Diploma
Program description
Business - Marketing is a two-year diploma program designed for people seeking a high-level overview of the marketing industry. The program focuses on the fundamental principles of marketing and gives graduates hands-on skills to gain employment in the marketing industry. The program offers courses in advertising, graphic design, internet, research, sales, digital and retail while developing teamwork, communication, and general business skills. In addition, students participate in the design and presentation of a marketing plan and gain a general understanding of today's marketing world. Conestoga College is an Accredited Partner of the Canadian Professional Sales Association (CPSA). This program is accredited by the CPSA Institute as providing all 35 hours of pre-requisite education toward the Certified Sales Associate designation, the first level of the Graduated Certification Framework. Students successfully completing this program can earn their Sales Certificate from the CPSA Institute. Learn more about the CPSA Institute professional designations here. The program is delivered in four consecutive semesters.
Admission requirements
- Ontario Secondary School Diploma (OSSD), or equivalent, or 19 years of age or older with mature student status (See Mature Student definition for details.)\
- Grade 12 compulsory English, C (min 60%) or U (min 50%), or equivalent, OR Conestoga College Preparatory Communications (COMM1251) (min 60%), or equivalent
- Grade 11 Mathematics, C (min 65%), M (U/C) (min 55%), or U (min 55%), or equivalent, OR Conestoga College Preparatory Mathematics (MATH1375) min 60%
- For more information on preparatory programs, visit Academic Upgrading
Courses
Level 1
- BUS1012 Introduction to Business
- COMM1085 College Reading & Writing Skills
- COMP1141 Spreadsheets for Marketers
- CON0101 Conestoga 101
- MATH1010 Business Mathematics I
- MKT1040 Marketing I
- MKT1150 Graphic Design for Marketers
Level 2
- BUS1012 Digital Assets and Video Marketing
- MKT2050 Managing Marketing Communications
- MKT2080 Sales
- MKT2145 Marketing Plans and Presentations
- MKT2330 Quantitative Marketing
- MKT2460 Advertising
- Electives: General Education
Level 3
- ACCT1025 Introduction to Accounting
- MKT1510 Public Relations for Marketers
- MKT2030 Marketing Research
- MKT2340 Website Design for Marketers
- MKT2410 Digital Marketing
- MKT3095 Professional Selling
- Electives: General Education
Level 4:
- BUS2010 Business Law
- CDEV1830 Career Success
- MKT2020 Retail Marketing
- MKT2090 Direct and Database Marketing
- MKT2400 Channel Management
- MKT3020 International Marketing
- Electives: General Education
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Related Courses
- Introduction to Business
- College Reading & Writing Skills
- Spreadsheets for Marketers
- Conestoga 101
- Business Mathematics I
- Marketing I
- Graphic Design for Marketers
- Digital Assets and Video Marketing
- Managing Marketing Communications
- Sales
- Marketing Plans and Presentations
- Quantitative Marketing
- Advertising
- Public Relations for Marketers
- Marketing Research
- Website Design for Marketers
- Digital Marketing
- Professional Selling
- Retail Marketing
- Direct and Database Marketing
- International Marketing
- Channel Marketing
- Career Success
- Introduction to Accounting
- Business Law
Overview
- Institution: Conestoga College
- Program type: Diploma
- Language: English
- Program Code: 2242
- Delivery Method: Fully Online/Distance