fr

Business - Marketing - Accelerated

Description

Program details
Code: 2242
Delivery: Full-time
Length: 2 years
Start: September 2024
Campus: Online
Credential: Ontario College Diploma
 
Program description 
 
Business - Marketing is a two-year diploma program designed for people seeking a high-level overview of the marketing industry. The program focuses on the fundamental principles of marketing and gives graduates hands-on skills to gain employment in the marketing industry. The program offers courses in advertising, graphic design, internet, research, sales, digital and retail while developing teamwork, communication, and general business skills. In addition, students participate in the design and presentation of a marketing plan and gain a general understanding of today's marketing world. Conestoga College is an Accredited Partner of the Canadian Professional Sales Association (CPSA). This program is accredited by the CPSA Institute as providing all 35 hours of pre-requisite education toward the Certified Sales Associate designation, the first level of the Graduated Certification Framework. Students successfully completing this program can earn their Sales Certificate from the CPSA Institute. Learn more about the CPSA Institute professional designations here. The program is delivered in four consecutive semesters.  
 
Admission requirements
  • Ontario Secondary School Diploma (OSSD), or equivalent, or 19 years of age or older with mature student status (See Mature Student definition for details.)\
  • Grade 12 compulsory English, C (min 60%) or U (min 50%), or equivalent, OR Conestoga College Preparatory Communications (COMM1251) (min 60%), or equivalent
  • Grade 11 Mathematics, C (min 65%), M (U/C) (min 55%), or U (min 55%), or equivalent, OR Conestoga College Preparatory Mathematics (MATH1375) min 60%
  • For more information on preparatory programs, visit Academic Upgrading
 
Courses 
 
Level 1
  • BUS1012  Introduction to Business
  • COMM1085  College Reading & Writing Skills
  • COMP1141  Spreadsheets for Marketers
  • CON0101  Conestoga 101
  • MATH1010  Business Mathematics I
  • MKT1040  Marketing I
  • MKT1150  Graphic Design for Marketers
Level 2
  • BUS1012  Digital Assets and Video Marketing
  • MKT2050  Managing Marketing Communications
  • MKT2080  Sales
  • MKT2145  Marketing Plans and Presentations
  • MKT2330  Quantitative Marketing
  • MKT2460  Advertising
  • Electives: General Education
Level 3
  • ACCT1025  Introduction to Accounting
  • MKT1510  Public Relations for Marketers
  • MKT2030  Marketing Research
  • MKT2340  Website Design for Marketers
  • MKT2410  Digital Marketing
  • MKT3095  Professional Selling
  • Electives: General Education
Level 4:
  • BUS2010  Business Law
  • CDEV1830  Career Success
  • MKT2020  Retail Marketing
  • MKT2090  Direct and Database Marketing
  • MKT2400  Channel Management
  • MKT3020  International Marketing
  • Electives: General Education  
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.

Overview

Conestoga College logo
  • Institution: Conestoga College
  • Program type: Diploma
  • Language: English
  • Program Code: 2242
  • Delivery Method: Fully Online/Distance

Enrol Now

Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.