Business: Marketing

The Business Marketing Ontario College Diploma Program builds on the topics covered in the Business Studies Seneca College Certificate and the Marketing Seneca College Certificate to further emphasize the core knowledge and skills necessary for any industry or business, domestic or international, with a specialized focus on fundamental marketing skills. Introductory courses will provide students with an overview of the Canadian business environment, including generally accepted accounting principles, fundamentals of math for business and finance, marketing approaches and concepts used by and appropriate for profit and non-profit organizations, and new technologies and strategies to further develop proficiency in computer applications for business.

In addition, specialized focus will be placed on teaching students in-depth skills required in the marketing profession. Emphasis is placed on fundamental marketing approaches and concepts appropriate for profit and non-profit organizations, including effective selling, e-marketing, integrated marketing, professional selling, etc. Students will apply marketing strategies to changing business environments to make sound business decisions. Students are provided with a solid foundation in the discipline of marketing, focusing on problem-based learning, real world projects and case studies.

In order to meet Seneca's breadth requirements for diploma or advanced diploma programs, students must successfully complete at least 3 general education courses toward their program, satisfying the following criteria:
 

• Completion of 1 course from Arts & Humanities;
• Completion of 1 course from Sciences & Social Sciences; and
• Completion of 1 course chosen from either category above.

Please note that only levels 1 and 2 language courses are permitted as General Education courses, and a maximum of two language courses may be used towards General Education requirements.

Curriculum
Business - Marketing Diploma Requirements
Semester 1
COM101 OR COM111
 COM101 Communicating Across Contexts
 COM111 Communicating Across Contexts (Enriched)
BAM101  Introduction to Business Administration
MBF101  Mathematics of Business and Finance
MRK106  Marketing I
MRK130  Marketing Professionalism and Careers
ACC120  Accounting Basics I
SMS210  Microcomputer Applications for Business
 
Semester 2
MRK177  Professional Presentations
MRK200  Marketing II
MRK260  Graphic and Web Design
MRK317  Integrated Marketing Communications I
MRK634  Driving Digital Media for Business
ECN550  Economics: An Overview
EAC894  Business Writing
 
Semester 3
MRK428  Marketing Strategy and Analysis
MRK430  Professional Selling
MRK455  Applied Marketing Research
MRK460  Global Marketing
OBR250  Organizational Behaviour
QNM223  Business StatisticsA
CAP506  Career Launching and Portfolio Planning
3 General Education Options 3 General Education Options

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.