Business - Marketing

Description

Program Details:

  • Program Code: 2305
  • School: The Business School
  • Credential: Ontario College Diploma
  • Program Type: Post-secondary program
  • Program Length: 2 years/ 4 semesters
  • Location: Online

Program Availability

  • May 2024
  • September 2024
  • January 2025
  • May 2025
Program Overview:
 
Centennial College's Business - Marketing program will prepare you to be the essential link between an organization and its customer base. You'll start this certificate program by learning business basics such as accounting, organizational behaviour, business software, customer service and international business. These topics will create a solid foundation for the marketing courses and topics that will follow, including:
  • Marketing theory and case-based problem solving;
  • Marketing communications, which will include advertising and promotion;
  • Account management;
  • Sales and service.
In addition to theory led by experienced faculty members, the Business - Marketing program will help you explore the various areas of marketing through case studies, projects, computer simulations and technologies.
 
Academic Requirements:
  • Ontario Secondary School Diploma (OSSD), or equivalent, or mature student status (19 years or older).
  • Grade 12 English (C or U), or equivalent (minimum grade required),
          or
  • take the Centennial College English Skills Assessment for Admission.
  • Grade 11 Mathematics or Grade 12 (C, M, or U), or equivalent (minimum grade required),
           or
  • take a Centennial College Math Skills Assessment for Admission. Additional Requirements: English language proficiency
Courses
 
Semester 1

ACCT-123  Financial Accounting Concepts
BUSN-119  Fundamental of Business
COMM-160/161  College Communication 1
COMP-106  Applied Business Software 1
MATH-118  Mathematics of Finance I
MKTG-116  Principles of Marketing
 
Semester 2

COMM-170/171 College Communication 2
COMP-126  Applied Business Software 2
GNED-500  Global Citizenship: From Social Analysis to Social Action
HRMT-301  Human Resources Management
MATH-119  Mathematics of Finance II
MKTG-331  Marketing Communications
 
Semester 3

BUSN-333  Business Culture and Collaborative Practices
ECON-205  Principles of Microeconomics
GNED  General Education Elective
INTL-220  International Business Concepts
MKTG-222  Retailing
MKTG-223  Professional Selling
 
Semester 4

BUSN-313  Careers
ECON-206  Principles of Macroeconomics
GNED  General Education Elective
HRMT-300  Organizational Behaviour
MKTG-221  Practical Applications in Marketing
MKTG-224  Marketing Research
MKTG-229  Digital Marketing
 
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.

Overview

Centennial College logo
  • Institution: Centennial College
  • Program type: Diploma
  • Language: English
  • Program Code: 2305
  • Delivery Method: Fully Online/Distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.