Special Event Operations I

This course builds upon the Introduction to Events course. Students will learn about the programming elements for corporate events, conferences, festivals, galas, and sporting events. Students will examine the principles behind planning, organizing, and implementing events. By examining a variety of event types and approaches, students will have the opportunity to discover the unique components required including delivery methods, themes, attendee participation, site selection, and event agenda. Developing a critical path, staffing and budgeting are explored. Students work through a full event planning cycle including sales and marketing; client interaction; planning and execution; budgeting; risk management; implementation; after service; and evaluation. Students in this course will utilize teamwork; learning to perform efficiently and effectively as a group in an event environment. Upon completion,

students will be prepared to take on their own event in Special Event Operations II.  

 

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.