Social Marketing and Health Communication
Description
Strategic marketing principles and communication techniques used to influence behavior change to solve social problems within a public health context. Students will be introduced to social marketing theory and practice by exploring theories of behaviour change; applying techniques such as segmentation, branding and marketing mix; and assessing the planning tools required to develop and implement a social marketing strategy including digital and social marketing.
Restriction: Only open to Public Health students.
Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.
Restriction: Only open to Public Health students.
Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.
Related Programs
Overview
- Institution: Brock University
- Level: University
- Language: English
- Course Code: MPHA5P10
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.