Selling for Success

Students develop the selling skills they require during a business career. Major topics studied include the importance of the selling function to all types of organizations, ethical issues in selling, and steps in the selling process. Students become familiar with the Canadian Competition Act, and the laws protecting consumers. Students also learn how to develop enduring customer relationships and the important role of customer service in relationship building. The focus is on the student preparing and delivering a sales presentation and written proposal.    

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.