Predictive Modelling
Description
Use data from a variety of sources to develop and validate predictive models that will aid business planning with an emphasis on marketing trends. Combine & clean data from sources such as social media, customer segmentation, customer relationship management systems & market research. Prepare a model that responds to corporate needs within a specified confidence interval that can be easily used and maintained by non-technical users.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Related Programs
Overview

- Institution: Mohawk College
- Level: College
- Language: English
- Course Code: BUSN10198
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.